<local:MainViewModel 
    xmlns="http://schemas.microsoft.com/winfx/2006/xaml/presentation"       
    xmlns:x="http://schemas.microsoft.com/winfx/2006/xaml"
    xmlns:local="clr-namespace:WP7Square">
    
        <local:MainViewModel.Items>
        <local:ItemViewModel LineOne="Check-In" LineTwo="Check-In at my location"/>
        <local:ItemViewModel LineOne="Friends" LineTwo="Where are my friends?" />
        <local:ItemViewModel LineOne="Society" LineTwo="What's going on?" />
        <local:ItemViewModel LineOne="Settings" LineTwo="Do it my way" />
        <local:ItemViewModel LineOne="Log Out" LineTwo="Get me out of here" />
        </local:MainViewModel.Items>
    
</local:MainViewModel>